Ever wondered about this? Why are some trainers struggling to make it in business whereas others are making it huge?
Success in any type of business, personal training included, is not due to good luck. To be successful, you need to consistently work towards your goals by applying your skills, knowledge, and strategies.
If you’re wondering what steps the most successful personal trainers took to get where they are today, you’re reading the right post.
Here, you’ll find the common mistakes that most newbie personal trainers make. These mistakes affect the flow of customers, your income, your freedom and make it challenging to build a successful business out of your training skills.
1. Not Having a Business Mindset
Do you see yourself as a person who owns a business or as a self-employed trainer? Most personal trainers think and act like an employed personal trainer and are only guided by their skills as a trainer and not entrepreneurs.
By doing this, however, you end up doing a job instead of building your business. You’re controlled instead of controlling; you’re lead instead of leading.
If you’re looking to build a successful personal training business, start thinking and behaving like a business owner and start imitating successful business owners. You need to view your roles and responsibilities differently as a personal trainer. Start working on your business and in it.
2. Trying to Be Everyone’s Personal Trainer
Most personal trainers assume that they need and should train everyone and anyone. But this is far from the truth, as no successful personal business does this.
It is rare to see a personal trainer who has actually defined their place in the market. When researching the personal trainer websites, you can’t tell how one trainer is different from the other. It becomes difficult for potential customers to identify the trainer that meets their needs.
It is difficult to build a strong foundation for your business if you fail to define your place in the market. When you do it right, however, you’ll be able to build a successful business with a steady flow of customers.
3. Not Obtaining Proper Coverage
As a personal trainer, your goal is to pass your experience and knowledge onto your customers so they can exercise and achieve their fitness goals.
Every customer is different, and as a personal trainer, you’re responsible for developing a regimen that suits each person. Throughout the training sessions, you might offer your advice and expertise to your customers, as well as ask them to engage in various physical activities.
By having proper insurance coverage, you’ll work with confidence knowing that you and your clients are covered should anything bad happen.
Proper insurance coverage such as personal trainer insurance by Next Insurance will protect you against any liability claims in case something goes wrong during the training session, or because of your advice.
While personal trainers do their best to help their customers, a claim from a single lawsuit could threaten your business.
4. Not Defining Your Goals
How do you expect to develop a business plan or make sound decisions concerning the growth or direction of your business if you don’t have a clear vision? How can you develop the best strategy if you don’t have clear expectations?
How will you get out of your comfort zone to do all it takes to take your business to the next level if you aren’t clear on why you started the business in the first place?
If you are yet to identify your vision both for yourself and your clients, you better start doing it now. You can’t be successful in anything unless you first define what success means for you.
5. Using Ineffective Marketing Methods
Marketing tools that most personal trainers use look and sound familiar; adverts, leaflets, and business cards. If you have not defined your target market, then it can be hard for you to come up with promotional content that speaks to your audience effectively.
Generic marketing tactics don’t work anymore. Be sure to get specific and be sure of who you’re targeting.
Some people also make the mistake of making their marketing campaigns all about themselves, their skills, and their qualifications. Surprisingly, clients aren’t interested to hear about this. They are more interested in finding solutions to their problems. Tell stories of weight loss and fitness goals achieved under your guidance to gain attention.
Customers also want to see that you understand their pains, what they’re going through, and what they are looking for. Don’t waste your time trying to prove yourself, but rather focus on your clients. Find out what they really need and give it to them.